Builder Philosophy

Market Research

"We are all about really understanding the market, almost to a fanatical or obsessive level. It's beyond the numbers. It's psychographics and sociographics and really understanding what people value most, what their priorities are, what's important for them, what they're willing to pay for, and what they're not." - Rudy Kadlub

In recent years across the nation, escalating land values, increased traffic congestion and the needs of homebuyers have created a shift in demand in the development of residential real estate from Conventional Suburban Design to Traditional Neighborhood Design (TND) and "Smart Growth" New Urban planning. Costa Pacific Communities intends to capitalize on this shift and will focus its efforts on the creation of Master Planned Communities (MPC's) in jurisdictions that encourage Transit Oriented Developments, have Brownfield/Grayfield Redevelopment opportunities and have a need for Active Adult or Second Home communities.

Costa Pacific Communities firmly believes that the basis for any MPC is extensive market research, which indicates that a large percentage of our society cannot find what they want in their community. What they do desire can be found in five common and interdependent components that add value, including a strong "sense of place;" vibrant mix of uses; respect of the environment; connectivity for residents including pedestrian-oriented streets, multi-modal transportation options and inviting public spaces; and a diverse mix of residential options including single-family, attached and multi-family housing.

Demographic research shows that many people are dissatisfied with their current lifestyle and are now valuing time more than affluence. Traffic and congestion are robbing people of personal time and many have a perception that they now suffer from "time poverty" - they spend more time working and commuting than they do with their families or significant others. In addition, our society is getting older.

This is the generation of the "Baby Boomer" - one third of new homebuyers between the year 2000 and 2010 will be over 45 years old. Older buyers are looking more and more for smaller homes on smaller lots with more amenities. Even the children of Baby Boomers want a more urban lifestyle.

Women are now the primary buyer of homes in our society- they make up 62% of all single person households and are the head of the household in 64% of the population. Today's suburban residents are not what they were even a decade ago. In fact, only 27% of today's suburban households are "married with children". Married couples without children and singles each represent 29% of all suburban households.

While any combination of current trends, intuition, popularity and desire can lead to the planning of an MPC, CPC believes to create a successful community it is imperative to understand many elements of the market. Different types of people in a variety of household situations may find it desirable to live in a particular village, town, or neighborhood, but have different requirements for the type of home that serves their needs best. We need to know which part of the geographic spectrum each market segment will be drawn to, from the urban core to edge cities and suburbs.

We also need to know the types of amenities our buyers desire including what aspects of the new community and home will make their lives better, and what makes their current home or neighborhood undesirable. To ascertain this information, CPC will conduct extensive qualitative and quantitative market research.